aspex dot dot dot
Established by artists in 1981 plans to undertake a shift, with its programme focused on an overarching question, where all activities - from exhibitions to seminars, from participatory events to how the cafe works - contribute to a conversation with visitors and provodes opportunities for its audience to get more involved and join in.

To help communicate this sihift in thinking asked three designers - CHK Design, Red Design & Studio Baum to look at the organisation’s identity and suggest ways of refreshing it to indicate this change of direction, without necessitating a wholesale redesign that might sever links with the gallery’s past successes over the last 30 years.

In the spirit of the new programme ethos has decided to expose a process that would normally be private, between client and designer to its audience, enabling a conversation to take place about what it is to develop an organisation’s identity. This will take the form of an exhibition, the publication of a piece of print, and a series of events.

All three designers were given the same brief and asked to work up their ideas for refreshing brand, together with the design for a small piece of print (an A4 double-sided leaflet) for January - April 2012 programme.

Visit to see how the designers propose to transform its identity/brand in the exhibition. All three leaflet designs will be printed and distributed throughout the region, inviting people to enter into the conversation surrounding the gallery’s new direction. An event at the end of January will bring all the designers together to talk about their concepts and discuss the thinking and rationale behind their designs.

CHK Design
CHK Design work across a wide spectrum of visual communications, from branding and identity to advertising - for business, education, architecture, individuals and the arts - with an emergeing focus on website and film projects. The studio has an architectural approach to graphic design. Focused anlysis is the key. Our ethos is simple: context + concept + collaboration= communication
www.chkdesign.com

Red Design
Established in 1995, Red has a 15 year tracj record of producing high quality, still moving and interactive design and branding. Our integrity and passion for beautiful and effective design is reflected in our work.
www.red-design.co.uk 

Studio Baum
Established in 2005 by husband and wife team, Sam and Jess Baum, Studio Baum is an independant studio specialising in multidisciplinary design adn art direction with a passion for great design and a belief that considered creative practice makes the world a better place to live in. We are committed to engaging audiences with thoughtful ideas and beautiful design, and encouraging ethically considered and sustainable design through our practice and collaboration.
www.studiobaum.com